In a world full of competition for sporting coverage I have to say that Supercars are doing a pretty awesome job when it comes to updates for Fans and Sponsors alike. Supercars themselves with things like Supercars Life which is a great series on Foxtel along with all their social media is great to follow. The drivers are also doing a fantastic job remembering to thank sponsors, do live feeds on social media about their race day, ensuring logos are seen in videos or photos, entertaining posts to keep followers engaged etc.
I think a lot of other sports could learn a thing or two from following other sports like this whether you like car racing or not. I follow a lot of different sports to get ideas (plus I just love to follow sports) and see what is happening and this is seriously impressive at the moment.
Behind the scenes and showing that it is a family affair in many cases is a great idea.