Marketing

Melissa Yeomans

2019 is proving itself to be memorable

This year certainly is flying past quicker than I would like. From a personal and business perspective there is a LOT happening. Some of which has been very exhausting and some extremely rewarding. I guess you could go with the cliche of Highs and Lows.

With DeckHardware continuing to grow and change shape we are looking at reinvesting some more of our funds into the company. This includes the purchase of a RIB that we will then use for Marketing activities to provide amazing content moving forward. Of course, being a boat owner again will be a fantastic change.

Although admittedly if I was buying a boat for myself the RIB would not be the first choice. I do miss owning Animus, not just the racing side but also the maintenance and social things we used to do. Whilst I have had to step away from being an Umpire and Judge due to work commitments, I am looking forward to this change in direction for me personally and DeckHardware.

It is a big few months ahead with a visit to METSTRADE in just 26 days. A long way to fly for three days of meetings and catchups. It will be well worth it after the big METS I had last year.

Once I get back to Australia it will be full-on with the leadup to the big regatta season coming up and the events and sailors we will be supporting.

A quick update on the Hypermobility side, lifting weights has increased and now to do the same for Cardio. I seriously love being back in the gym lifting weights and not breaking myself! What a mission it has been to find the balance.

 

We are proud to be sponsoring the upcoming Flying 11 Nationals!

Melissa Yeomans

A new Brand, a Holiday and Summer

It is incredible to think about how much has happened over the last few months. Sometimes things happen that you least expect to change things rapidly.

At METS I mentioned having drinks with suppliers, this often meant being introduced to some of their other Distributors and Friends in the Industry. One of these people I then bumped into at a later stage and they introduced me to someone else…. You get the idea and all the while having great chats about what we all do.  A few weeks later and the unexpected happens. We find ourselves with a new brand!

Why am I so excited about this? As a kid I was taught to service winches by the legend Pat Carroll. I can’t remember exactly how old I was but I used to love doing it on his Adams 10m and spending time with him learning how to look after your boat. Pat was also the first person to let me steer the boat into the old marina without a motor and I had to stand up on the side so I could see where I was going I was so little.

Years later when I owned Animus I was doing just that and had someone advise me that it was not the job of a young female. It is a story I often tell as I am proud of the fact that I shook it off and responded that I hoped it was the job of a boat owner. I loved that time working on the boat, listening to music and spending the day chilling out on the boat. It wasn’t all about the one design racing and twilights.

So taking on a brand like Antal not only makes sense for DeckHardware but I am looking forward to what that also means for me and the type of products I get to play with aka work with.

A few weeks after this all happened we were sponsoring the 13 and 16 foot Skiff Nationals. So it was decided after a little encouragement from Nathan, that I head to QLD with the sailors for a bit of a Holiday.

It was awesome to be able to clear my mind, recharge a bit and have some fun on the water. It meant I was able to get photos to use for the coming year in my marketing as well as having fun with the Eric’s Storage and Sheerline crews back where we were staying. No doubt many of you saw the Instagram action…

Whilst in QLD I was able to visit the first boat I ever sailed on when I was apparently just days old. She looks so beautiful but a bit smaller to me now. I am so very happy to see her looking so amazing. My Grandpa would be so very very very happy, I am. Animus was named after Defiance and why I had blue shirts and spinnaker.

Eric’s Storage over the weekend managed a 2nd place in the Summer Bright Lager Australian 16ft Skiff Sprint Championships! It has been fantastic working with the team on their fitout and working closely with Allen on what 16ft skiff uses and how we can develop on this.

Summer has been awesome and whilst I am busier than ever I am excited about the direction everything is heading in.

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Melissa Yeomans

Putting in the hours and seeing the reward

The last few months I have been pretty quiet for a number of reasons.  Actually, it is really since November last year when we launched the new DeckHardware website.  We always knew this was going to be a lot of work but it seems the further we get the more we realise we can do and there is still to do!

As a distributor, it is important for us to get up as many of the products as possible with as much technical data as possible.  This takes time and research and I would like to take a moment to thank those who have visited the new website and understood it a work in progress.

I am loving the new look and hope you are all finding it easy to navigate. Trust me when I say there are plenty more features to come! It is actually pretty exciting what we will be able to do in the future. We have also installed a new Chat program which means all three of us can access it to talk to customers and share links or Tech Sheets which is fantastic.

On top of this, we have re-signed our contract as an Official Supplier of Australian Sailing with the support of LIROS in Germany.  We have worked with LIROS longer than we have owned DeckHardware and it is exciting to continue this partnership.

Whilst working hard I have switched up my Gym routine which has been very exciting! I have moved away from the Aqua classes and whilst still focusing on Pilates Reformer I am now able to do some weights and get back on the bike and even a rower! This has been a big step in managing the Hyper Mobility. It is still a lot of guessing as to how far I can push but it is nice to be able to change it up.

The last few weeks have involved just a few 3am wake-ups to watch the America’s Cup. Congratulations Emirates Team New Zealand. Firstly I am so excited that I won’t have to wake up at 3am.  It is going to be really interesting to follow what they do as no doubt there will be a few changes especially given where the boats will be sailing next time around. Waking up to watch so many Aussie’s participating was amazing. There were some incredible moments and some great racing in particular between Artemis and Team NZ.

It was so nice this morning to not have to wake up so early! What is next for Aussie Sailing Fans?

 

 

Melissa Yeomans

Following to learn

In a world full of competition for sporting coverage I have to say that Supercars are doing a pretty awesome job when it comes to updates for Fans and Sponsors alike. Supercars themselves with things like Supercars Life which is a great series on Foxtel along with all their social media is great to follow. The drivers are also doing a fantastic job remembering to thank sponsors, do live feeds on social media about their race day, ensuring logos are seen in videos or photos, entertaining posts to keep followers engaged etc.

I think a lot of other sports could learn a thing or two from following other sports like this whether you like car racing or not. I follow a lot of different sports to get ideas (plus I just love to follow sports) and see what is happening and this is seriously impressive at the moment.

Behind the scenes and showing that it is a family affair in many cases is a great idea.

Melissa Yeomans

Marketing that catches the eye!

The Bus StopSitting in the passenger seat of a car it is easy to sometimes drift off and watch the world go by.  Today as we stopped at the set of lights I was caught by surprise as I looked at the top of the bus stop!

I could not believe my eyes!  What a fantastic marketing idea!  Talk about grabbing all my attention.   Well done NT and Virgin Australia.  At first you notice the billboards then you realise that the seat looks like rocks!  What an effort you have gone to.

As some one who is always trying to think up things for my business I am loving this idea.   The bus stop certainly made me smile, stop and talk about it and even take a photo.  Nicely done!